The recipe for a hit food product in Japan is "Igaisei". "Igaisei" is the unpredictability of the flavor, smell, or texture one would expect from similar products.
Companies pump out thousands each year in search of the next big hit.
Calbee's new attempt at rippled chips feature the collaboration of the Japanese consumer's favorite flavors, Ume x Wasabi & Cheese x Consomme.
They got Cheese & Consomme right! It's a mouthful of Potato Gratin without the burnt tongue. You should try it if you get the chance!