Kirin and Asahi have both issued press releases for their plans for 2007 and bringing beer to the world!
Kirin will release a new beer- Kirin The Gold
Described as a "a new mainstream beer that offers to the younger generation of beer drinkers the pleasure of drinking good beer"
This marks the first new beer for the company in 17 years.
Asahi plans to redesign and launch a tremendous marketing campaign for their Super Dry beer, to commermorate the beer's 20th year anniversary.
Asahi currently leads the market in domestic beer, and Kirin's new release will be sure to offer competition.
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Beer Walker on YJ
Asahi Collectibles on YJ
Kirin Collectibles on YJ